Author: Brian J. Noggle

Well, it only took me a week to read this book–I bought it at ABC Books a week ago Saturday, and it was a nice book to intersperse with my reading of The Red Badge of Courage.

The book is a series of very short stories–most of them are only a couple of paragraphs long, but they’re not broken into individual chapters–dealing with animals and zookeeping and talking a bit about the evolution of zookeepery over the last fifty years, from the concrete cages of the 1970s–heaven help me, but I kind of remember those kinds of exhibits at the Milwaukee Public Zoo when I was but a kid and Chandar, the white tiger, was there–to the more lavish and proper habitat that you see these days.

Crocker specialized in snakes, so a lot of the stories deal with the slithering fellows, but many of the anecdotes that do not feature snakes indicate how dangerous it is to work at a zoo.

I did flag a bit in the book:

One weekend day in the early ’80s, I got a phone call about a lion loose on North Glenstone in Springfield. I think people had called 911 to report spotting a lion. At that time, I lived not far from the location, perhaps a two-minute drive. By coincidence, another zookeeper, Terry Letterman, was at my house.

Terry and I jumped into a vehicle and headed to the location, which was a motel just south of the intersection of Glenstone and Kearney, on the west side of the road. By the time we got there, animal control had already caught the cat and had it in one of the holding units in their truck. It was an African lion, about one-third grown by my estimate, and weighed perhaps seventy-five to one hundred pounds.

The animal was not aggressive. Animal control drove to the zoo with Terry and me following behind. Once we arrived, animal control let the cat out. I straddled the lion, grabbed it by the scruff of the neck, and walked it into a stall in a building located in the southwest corner of the zoo property.

It didn’t take long to locate the owners. They were traveling through Springfield with the cat and had stopped at a motel at the corner of Glenstone and Kearney. They left to eat, and while they were gone the lion got out of its crate and wandered into the swimming pool next door. I’m sure this caused a bit of panic as the people evacuated the pool area.

That motel has been in the news recently as it was closed, and the corner slated for redevelopment, but squatters on the property had caught bits of it on fire in March, and it was torn down while I was reading this book.

I passed the property several times recently as it’s just north of ABC Books.

Also, I could have stopped the quote with the mention of the motel, but I finished out the story to give you a sense of how long the individual anecdotes are. Not especially detailed; more spoken history written down than anything else.

So a quick and amusing read. As I mentioned, this is the second copy of the book that we have at Nogglestead–my beautiful wife got a copy first, and she read bits of it to me, so when I saw that the author was going to be at ABC Books, I made sure to go up there and get my own signed copy.

I am going to go out on a limb here and say that the text comes from the 1895 publication of this book; in 1982, Norton came out with a longer version based on Crane’s “original manuscript,” and I doubt they would have shared that copyright with Reader’s Digest the same year (the Reader’s Digest The World’s Best Readers edition came out in 1982, and mine is a second printing from 1983). Not that it matters except for purists. But I am throwing it out there because I read the Wikipedia article.

At any rate, this was my first reading of this book. I understand, or at least my beautiful wife told me, that some people read this book in elementary school, or perhaps their mothers’ wombs, but I came to it late, and I am pretty sure that I have mentioned once or twice that I confused this book with Where The Red Fern Grows because they both have the word Red in the title. So, alright: Even though I came from an era where they read novels in school, the schools I attended did not read either of the red books. Nor The Little Red Book, which they might teach in TikTok form to modern students, but that’s neither here nor there. Also, that might remind me of a story, although I don’t need much reminding as it’s recent, but perhaps I will tell it someday.

Where was I? Oh, yes. This is a Civil War book about a young man who goes to the war over the objections of his mother, who does a bunch of marching and bivouacking and thinking, and when he encounters battle for the first time, he gets caught up in a disorderly retreat, and he runs away. He spends a couple of days out of the fray, running then meeting up with a rearward march of the wounded, and he gets a bang on the head which he presents as his war wound to have taken him out of battle. Then, he returns to his unit, and they have a battle, and then they’re ordered to a charge he knows is a distraction which is expected to lead to many casualties, he performs well, and he does not die.

Um, spoiler alert retroactively.

I had a bit of trouble with this book because I’m from the 21st century (well, I am from the 20th century, but I’ve been here in the 21st a long time now). As I read it, I kind of expected that the main character would die and/or the book would veer into anti-war or anti-patriotism, but it doesn’t take a more modern turn. Instead, it tries to re-create what it was like in the Civil War even though it was written twenty years later by a man born after the war.

The prose is a bit purple. And red. And yellow. You don’t go more than a few sentences in dry spots where a color is not mentioned, and the prose is measured for its own sake, not the service of the plot. So it was a bit denser of a read than a thriller or genre book, but not as dense as Georgian prose or self-indulgent high literature.

So not one of my favorite books, but I’m glad to have read it as it offers some light classical literature amid this year’s children books and Star Trek short storification collections.

I bought this little chapbook at ABC Books a couple weeks ago, and when I went back earlier this month and bought a book by Gregory McDonald, I mentioned that Gregory McDonald was one of the big three MacDonald/McDonalds–the other were Ross MacDonald and John D. MacDonald (I said, gesturing to a Travis McGee novel stacked and ready for pricing behind the register). I then told Mrs. E. that I had recently bought a price guide for John D. MacDonald books, this very book–and then I realized I had bought it at ABC Books a couple of weeks earlier, albeit when she was not there.

So. This is a 32-page, saddle-stitched, typeset with a typewriter booklet from 1987, probably not long after MacDonald’s death (at a different hospital in Milwaukee than the hospital where Heather Graham and I were born–he is buried in Milwaukee, and I never visited even though I have been a fan since he was interred). It lists first editions, including first foreign editions in some cases, and prices circa 1987.

How do the prices stack up to modern prices? The Brass Cupcake, his first novel in paperback from 1950, is listed in the book at $40 including notes on a recent sale. You can find it on Ebay from between $30 to $250, and there’s a hardcover edition at $1250 (which is a hardback reprinting of the paperback). So your mileage may vary.

As I have mentioned, gentle reader, I’m a bit afraid of eventually running out of John D. MacDonald books to read. So this book gave me an opprortunity to audit my collection using the Wikipedia entry for John D. MacDonald’s bibliography, the archives of this blog, and my seriously overburdened inexpensive, turn-of-the-century book library software. The shocking results are below the fold.
Continue reading “Book Report: John D. MacDonald: A Checklist of Collectible Editions & Translations by David G. MacLean (1987)” →

I bought this book new on Amazon when a local tech group mentioned it. I kind of thought that CX (customer experience) would be something akin to UX (User Experience) which deals with UI (User Interface) which is the parts of the computer program that users actually tap, type, and click on. Each step up the chain is a bit of an abstraction that allows the consultants to sell it a bit more to audiences who are further up in the management chain. Pardon me, do I sound a little cynical? Or maybe envious of the cool consultants?

So CX is actually customer/client experience, which blends marketing, sales, and customer support into a single concept about which one can draw some lessons. He breaks the failures into two categories: Goal friction, where the problem prevents the customer from achieving a goal, and Social Friction, which makes the customer feel bad or socially diminished.

The book uses the Russian term priyome, which is a term for a pattern and an action leading to advantage from recognizing the pattern. He gives them cute names like “Pass the Parcel” and “Without a Paddle,” explains the pattern/archetype a bit, and then how to solve or avoid the problem.

A lot of this seems like common sense, especially if you’ve had any retail or customer service experience, but this is 2022, man. What was common sense in 1990 might be the lost wisdom of the ancients by now.

The book is kind of structured like The Gorilla Mindset in that it interrupts its main flow–in this case the priyomes–with interviews with experts and digressions on company culture (but nothing on juice products advertised on the podcast!).

So it made for a quick, light read that really doesn’t offer much I can apply directly to my day-to-day, but it’s something to go into the hopper for future recombination with my ideas.

And I felt a little gratified by an invitation to a forthcoming webinar that confuses CX with UX:

Improving the Mobile Customer Experience Through Scriptless Automation

Let’s face it, mobile automation is difficult. You can’t rely solely on coordinates or xpaths to make it work. Yet so many automation products do, resulting in flaky test scripts and a maintenance nightmare. If a test script fails, it can lead to reduced customer satisfaction and retention, or worse—it can be seen as a reflection of your brand. This need to keep users happy while maintaining app performance can seem impossible, but there is a solution: scriptless test automation.

This is testing the user interface, not the end-to-end customer experience Bartlett envisions. I wonder whether this term and abbreviation are not tightly locked down yet.

I ordered this book when I saw Cernovich’s name mentioned on two blogs on the same day. Sorry, I forget which blogs they were, but they were likely ones from the blogroll.

So this book is all about shifting your mindset, a self-help title focusing a little on how you frame things/alter your perspective, that you should be in the moment, and that you should drink vegetable juices using the juicer that sponsors his podcast.

I’ve read a number of self-help books over the last couple of years, including The Power of Positive Thinking and Eat the Cookie, Buy the Shoes in late 2020. The first is from 1952; the second is from 2010, but from an author a generation or two up from mine (probably closer to one, since I apparently have reached the age of lower auto insurance rates). This book, the one under review, comes from someone of my generationish (he’s five years younger than I am), and much of the book seems adapted from quick hit blog posts and podcast transcripts. If you read the books in chronological order, you see a definite decline in the depth of the prose. One wonders if we are still printing and reading books in ten or twenty years if self-help books will be but collections of memes and inspirational quotes on images or more akin to Dav Pilkey books, lightweight prose broken up by rudimentary cartoons. It could go either way.

At any rate, a little actionable information in the book, I suppose. I mean, there’s a bit on recognizing negative self talk, and I took action on it, thinking That’s negative self talk when I did it, which dropped my negative self talk down to fifty percent of my interior dialog with the introduction of 50% thinking That’s negative self talk. I did realize how grousy my mother’s family was, in total, grousing as a large part of their other-to-other talk. But I have not completely reframed my perspective with that knowledge or that book.

A quick read, not very deep as I mentioned, and akin to the stuff you might find in popular Buddhist philosphy/mindfulness books and whatnot.

Perhaps it is best to read Cernovich in blog form or listen to him on his podcast to hear him in his native enviroment rather than in book length chunks.

He’s had a lot of success with the podcast and notoriety from his blog, so he’s doing well for himself. Good on him, I guess, but I don’t know if I need to read more of his work. And it might be another year or so until I try another self-help book (aside from philosophy or whatnot, which is university-grade self-help) for another year or more. I mean, it’s not telling me much that I don’t already know.