Not A Fan

When I moved to the St. Louis area in the middle 1980s, when I introduced myself to the other children, they would invariably say “Like the taco?”

So I won’t be ordering this shirt any time soon.

I mean, not only was I scarred for life when my last name was confused with that of the chain, but I was further traumatized in learning that the chain name was misspelled in the Motley Crüe book The Dirt as my last name. In a not exactly encouraging passage.

Every couple years I see something about someone trying to revive the brand, and I think, here we go again.

Perhaps I should instead think people will ask, “Noggles? Like the blogger?” instead.

Oh, and Facebook? Although I’ve bought a couple of t-shirts from ads on your site, I probably won’t buy any more since the one I ordered a month before my son’s birthday and took two months after I paid for it to ship (it’s actual arrival yet to be proven). So I’ll not, thanks.

And to be honest I’m not really sentimental or nostalgic for anything in St. Louis.

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Out of the Way; I Want To See The Books

A couple of ads have hit my feeds lately with books in the background:

Get out of the way; I don’t care what you’re selling. I want to see the books.

Do you remember when visiting someone’s home for the first time, going to the bookshelves to see what kinds of books they owned? Yeah, that’s been a while. Partly because of the stay-at-home orders, partly because I don’t get invited to many peoples’ homes these days, and partly because not many people read any more.

Still, if you come to Nogglestead and try to do that, you won’t really glean many insights into my personality based on what’s on my bookshelves or beside the various sitting surfaces other than Man, this guy buys books profligately and pretty indiscriminately.

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But An Attractive Woman In Yoga Pants Is How I Got The Back Pain

An ad that appears often on sites that know how to thwart (or pay off) my ad blocker:

I haven’t watched the video to see whether it is a yoga thing or not, but I am pretty sure that I’ll not look as eye-catching and clickable as the ladies in the ads if I do any kind of stretch you would find on the Internet.

Time will tell, though, as I got my beautiful wife who favors yoga pants gift certificates to the local yoga shop for her birthday, and someday when the air is clear again, we shall use them.

In the interim, though, I’ll be doing her bidding in the garden and getting the back pain that I’ll need to cure.

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Not My Kind, Dear

I guess we can ascertain whom the models on the new Kohl’s flyer are expected to resemble.

I don’t tend to shop at Kohl’s because I don’t want to look like faux royalty.

I shop at Walmart so that I’m only out ten bucks when I inevitably ruin my clothing.

Good on ya, gentle reader, if you have no idea what I’m talking about. It’s these people, who are of little consequence and really only represent limey hereditary Kardashiania.

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Depend on the Meaning of “Independent”

The New York Times has taken to advertising to me on Facebook.

One of the largest papers in the country is not exactly what I would call “independent” journalism. I’m not even sure who would be “dependent” journalists would depend upon in this formulation if not a full-time job with a prestigious newspaper.

Also, “Every Fact. Every story.” oversells what the paper actually delivers.

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Speaking of Civ IV

I mentioned two weeks ago about how a post about Civ IV appeared on my Facebook Memories feed.

Last night, I found an ad for it in a comic book that also has ads for Age of Empires III and other video games.

Were video games the last things along with movies and television shows to advertise in comics? I’ll have a definitive answer for the state of the industry in 2019 sometime in 2022, when the comic books of 2019 are marked a dollar somewhere.

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You Do Have To Show Them The Way

The Bank of Missouri has a series of ads with bankers inserted into various situations to illustrate that they’re more than bankers. They’re part of your community or something. One depicts a banker holding a fire hose along with the firefighters. So I’m not sure if it’s supposed to be all metaphor or not.

But this one spoke to me:

The banker is not awarding the kid first base for a walk. The banker is reminding the kid to go to first base.

Friends, with the young ones, this is often the case.

As I mentioned, I coached a little league team for a season, and I was the loud coach. I cheered for all the boys, and I shouted instructions all the time.

One of the most common instructions was “Run, run, run!” which I shouted when the batter made contact with the ball. Otherwise, the youngsters were prone to gape in wonder at what they’d done and to get thrown out or tagged out easily.

Hey, I know the feeling. I had the same reaction the first time I made contact with the ball in a league softball game. Although I was nineteen at the time. And this occurred a couple of minutes before I took a fly ball to the face resulting in an ambulance ride and my getting thrown out of the league because I was an injury risk. But just so.

My second most-shouted instruction was “Get it! Get it! Get it!” when an opposing batter made contact with the ball. Because they would often stand agape at that turn of events as well.

I don’t know how many of those kids benefited from my volume, but if none of them did, I must attribute it to the fact that I did not wear a suit with a green tie that is visible from space. Clearly, I was not taking it seriously. Why should they?

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In Case You Have To Round Kick Zdeno Chara

An ad for a smoothie shows a woman throwing a round kick (or a whip/hook kick, depending upon the way she swung her leg) way above her head:

I don’t know who she would kick that would be that tall. Zdeno Chara, the 6′ 9″ defenseman for the Boston Bruins?

One of the knocks on tae kwon do is that its focus on forms and pretty kicks doesn’t have real-world applications. However, kicks like this do demonstrate flexibility and body control which come in handy when you kick like that a little lower.

Full disclosure: The school where I study martial arts blends tae kwon do kicking in with other martial arts. And although I can round kick head high, I cannot round kick (or whip/hook kick) Zdeno Chara in the head.

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Mr. Keith Begs To Differ

An ad on my Facebook feed makes an assertion that country music science does not support.

The ad:

The study that refutes it:

Why this ad appeared on my Facebook feed, though, I have no idea. One would expect with all the data that Facebook harvests from me that they would know we don’t host many gatherings here at Nogglestead.

We still have blue and orange disposable cups from my oldest child’s fifth birthday party, almost eight years ago. The bags are gone, though, so I could not tell you if they were Solo or Hefty in nature.

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Facebook’s Ad Merge Does Not Know Much About Packers Fans

Bud Light is brewed for friends, football, and Packers fans.

Packers fans do not drink Bud Light.

Or perhaps it is a slam against the Packers fans, since the inclusion of Packers fans in the list might indicate that the copywriter thought that that particular class was not included in friends or football.

But you really cannot get more insulting than showing me a Bud Light ad anyway, particularly the offshoots of the “Dilly, dilly” nonsense where it’s brewed for the many, not the discriminating few. Some ad agency needs to be fired over that.

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Is That The Look You Want?

Here’s the new Sam’s Club eyewear ad that Facebook is presenting me because I am squinting in all of it surrepetitious photographs it takes of me in my natural surroundings to better serve me with relevant and interesting advertisements. Little does Facebook know, I only do this to look tough. And, well, to sharpen things up a little bit because I’m probably do for a LASIK touch-up after fourteen years.

But back to the advertisement:

Where have I seen that guy before? Oh, yeah, Revenge of the Nerds:

I spent much of my youth and thousands of dollars in LASIK surgery trying to escape that look, thanks.

Although, on the other hand, Lewis did get the girl, and the actor Robert Carradine has ridden the look and the nerd schtick even into the modern day with the game show The King of the Nerds (and by modern day, I mean a couple years ago, where the ads for this television show heavily populate the comic books I’m reading from that era).

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Strangely, Star Trek Didn’t Seem Creepy

On Monday, my son and I had a little time to kill before a meeting, so we stopped in at a small grocery store in Republic, hoping to use the bathroom and to pick up a couple of things that were on the whiteboard on the refrigerator as things to pick up at the grocery.

Strangely, the store had neither orzo or Advil gel caps in stock, so I stopped at the service desk and bought a couple lottery tickets. I explained to my son, who balked because buying lottery tickets was a waste of money since you have no chance to win, that the difference between no chance with no tickets and an infinitesimal chance because you have one lottery ticket is completely different (left unsaid that buying a second ticket, now that is a waste of money). Also, I explained to him the important rule that, if you use the bathroom in a business, you have to buy something.

Suddenly, Facebook is showing me Missouri Lottery ads.

This is very interesting timing, especially since:

  • I paid cash because you cannot use a credit card on it. So there’s no electronic transaction tying my personal identifying information to the purchase.
  • I don’t have Facebook installed on my phone. I mean, I did, but I removed it. Or did I?

So how did Facebook know I bought lottery tickets this week? Science! Of some dark sort. Or luck.

I haven’t checked the numbers yet because I’m lazy about that sort of thing, not the sort of person to watch them as they’re announced on television.

But Facebook has not started showing me ads for really expensive things, so that probably indicates that I didn’t win. Again.

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You’re Doing It Wrong

I have no idea what an Axis Strength Trainer is, but I can tell the models in the Facebook advertisement are using it incorrectly.

If you’re smiling when you’re using a piece of physical fitness equipment, you’re doing it wrong.

Also, if you can have a conversation on your cellular phone when you’re working out, you’re not doing it correctly (although shouting quips to passersby is apparently okay in my completely arbitrary life rules, but note that my previous post is about how I do 5Ks, not how they should be done).

Also, kudos to Facebook for either figuring out how to thwart the ad blocker I have installed or for partnering with them to ensure that the informative, helpful ads I really want to see to mock appear in my news feed instead of posts from my friends. To be honest, it sort of beats the previous method, where the posts appeared briefly and then disappeared instantly, like data-driven Tyler Durden stills in my news feed instead of posts from my friends. Also, kudos for the algorithm that determines I really want to see political posts with opposing view points from friends I have not interacted with in years instead of more relevant posts or most recent posts.

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