I’m a Branding Expert, Dammit, Not Educated!

Kudos to whomever designed the label for the new Gillette Clinical Strength Antiperspirant:

Gillette Clinical Strength Antiperspirant label

Yeah, let’s go with the hexagons and make it all scientific and stuff. If anyone noticed something amiss or astray with that initiative, that person was overruled. Too bad, too. When you’re going all scientific and whatnot, you’ll find that the hexagon is the chemical representation of benzene:

Benzene

No, branding experts, benzene is not the cheaply photocopied collection of angst-ridden poetry and inky vampire drawings that Ben publishes. Benzene is:

Benzene exposure has serious health effects. Breathing high levels of benzene can result in death, while low levels can cause drowsiness, dizziness, rapid heart rate, headaches, tremors, confusion, and unconsciousness. Eating or drinking foods containing high levels of benzene can cause vomiting, irritation of the stomach, dizziness, sleepiness, convulsions, and death.

Fortunately, the target audience is probably just as clueless.

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Sunday Night Apple Reminiscing

As a public service, I present to you the Apple II Video Display Worksheet for Graphics (GR) Mode:

Apple II Video Display Worksheet for Graphics (GR) Mode
Click for full size

That should help make your design work go a little smoothly. Press your face against the screen. Can’t you just smell the mimeograph ink?

Additionally, I post for your amusement, the beginning of the source code for a game entitled Spies. No non-disclosure agreement required!

Spies, page 1
Click for full size

It’s not that we had to write the code by hand and put it through an optical scanner, you damn kids, it’s that we in middle school only got access to a computer during seventh hour but spent much of the other six handwriting the code because it was so exciting.

And just so you know, the schools had the Apples, but my first computer was a Commodore, so that’s where I turned off the path of geekanati and into the real world.

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Nickeled and Dimed by Corporate America

Sorry if I draw your mind to Barbara Ehrenreich; have a little toke or two to clear your thoughts. It’s what she would do.

Now, let’s reflect for a moment on how big service-based corporations suck the small change out of you every month for “fees” they made up to add to your bill.

My mother recently switched to digital cable because she mistakenly thought that analog cable (instead of analog broadcast) would be out the window next year. When she spoke with a sales person about getting a couple of aw-cute channels like Hallmark, the sales person told her it was included in the basic tier of digital service.

The technician shows up several hours late (and back times his service log to show that he was on time), and my mother, now digitally cabled, discovers she does not have the channels she was promised. A call to the consumer inquiries line indicates that they’re not really basic tier. But just because my mother took an extra effort, the company gave her what she was promised in the first place.

This anecdote led your humble narrator into a rather complete Leo Getz style They, erm, screw you with the customer service rant that touched on these fees.

Techdirt led me to this story that indicates that average consumers (according to a survey) spend almost $1000 a year paying little fees (regulatory cost recovery fees, number portability fees, and so on) that companies add on to their advertised prices.

If you’re making $40,000 a year, that’s 2.5% of your income, brah.

It irks the heck out of me that as the content and the Army of Davids thing makes the content cheaper and whatnot, that the people who control the infrastructure continue to combine and coalesce into large corporations that can levy these absurd and unethical surcharges leaving their customers, often contractually-bound customers, bound to pay the price since they have no alternative.

Now, don’t get me wrong, I think that the corporations often have a legitimate beef with the increased costs of regulatory compliance and the added costs of government layering on a couple more taxes. But we consumers give them too much latitude to slather us with additional costs when the last quarter came in a little light on Wall Street, too.

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Memo from the Laundry Room

If someone gives you red towels for Christmas, that person is not your friend.

I’ve washed this set twice using the color-lock vinegar method, and they still bleed red. Also, the manufacturer has used a special dye-as-binder method so that the actual washings are taking out as much of the linen as the dye.

So when we put these special towels out when our “friend” comes by next year, she’ll think we need more new towels. Red. And the circle will be unbroken.

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The Best Christmas Gift Ever!

I have been tagged by a meme! I don’t know if I have ever been done so before. Thanks to St. Wendeler of Another Rovian Conspiracy, I’ve answered the following:

  1. Wrapping or gift bags?
    Gift wrapping. I was a bagger for a couple years in college, so it’s hard for me to respect the “effort” required to put something in a bag.

  2. Real or artificial tree?
    I’d prefer real, but the wife is highly allergic, so we have a very realistic artificial tree. So realistic that it drops needles.

  3. When do you put up the tree?
    This year, we put the tree up the weekend after Thanksgiving, we put lights on it about two weeks after, and we put ornaments on it about a week and a half later. We wanted to acclimate our child to its presence slowly.

  4. When do you take the tree down?
    Sometime immediately after the first of the year.

  5. Do you like eggnog?
    I did as a child, but I can’t stand it now. Maybe I got really drunk from it at age seven, blacked out, and developed the aversion then.

  6. Favorite gift received as a child?
    Commodore 128 received in 8th grade, followed by Atari 2600 I received in 6th grade.

  7. Do you have a nativity scene?
    Yes, but we don’t put it out because we have cats who would drop it from wherever we would put it onto the aforementioned child.

  8. Worst Christmas gift you ever received?
    Come on, I don’t think there is such a thing as a bad Christmas gift. However, in 2005, I got the Bad Cat desk calendar from my mother in law, and it was so inappropriately not funny that my coworker and I started most weekday mornings groaning over the captioned photographs of cats. The humor relied a lot on drug and sexual innuendo. I thought it was so bad that I was a little disappointed that I didn’t get a 2007 version.

  9. Mail or e-mail Christmas cards?
    Mail. E-mail, contrary to what the SEC would have you believe, does not provide permanent artifacts.

  10. Favorite Christmas movie?
    As you know, gentle reader, it is Lethal Weapon; I posted my top five list in 2003.

  11. When do you start shopping for Christmas?
    Whenever I first see something that I think someone I know would like for Christmas. But mostly in October/November.

  12. Favorite thing to eat at Christmas?
    My mother’s pumpkin pie. My mother can cook only one or two things well. This is one of them, and it always pushes my gluttony button.

  13. Clear lights or colored on the tree?
    Colored lights this year; I think we used white last year. Whichever I find first, I guess.

  14. Favorite Christmas song?
    I like Mannheim Steamroller’s “Deck the Halls” and “God Rest Ye Merry Gentlemen”. Another winter favorite is Dean Martin’s “Baby, It’s Cold Outside”.

I have not, however, tagged anyone else. Sometimes, you can take the Scrooge to the meme, but you cannot make him by a goose for Cratchit.

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Stay Away from the Fishy Granola

One of these is not like the others, I hope:


The fishy granola

You know as well as I do that some athletic cat owner is going to find himself or herself bonking miles away from civilization and will have to decide whether to eat a pouch of this instead of the granola or power bar he or she thought he or she grabbed from the cabinet this morning. He or she will.

All of them will.

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Glenn Reynolds, The Instapundit, Endorses Waterboarding

Finally, Andrew Sullivan has a reason to blare. Glenn Reynolds has publicly acknowledged his support for waterboarding in this post:

SINUS PROBLEMS? Wash them away! Can it really be that simple?

What’s he talking about? Nasal interrogation:

Nasal irrigation is a personal hygiene practice which involves flooding the nasal cavity with warm saline solution. The goal of nasal irrigation is to clear out excess mucus and particulates and moisturize the nasal cavity.

That sounds like waterboarding to me.

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The Miser Chronicles

As one of our biggest home improvement projects in our previous house, sadly enough, we put drawer liners in our kitchen drawers. Surely that added $1000 to the selling price of the home and recouped more than 100% of our investment for the improvement in the sale price–if the purchaser opened the drawers and didn’t rip out the marble-looking liner as part of a complete remodel.

Because I prefer to err on the side of too much, I bought a little more than a roll and a half more of the contact paper than I needed. I injected the complete roll and the partial roll into the second-hand contact paper market through the underground economy, meaning I sold them for a buck or something at a garage sale. However, I found some scrap in my basement that represented some cuttings from the partial roll.

Throw them out? What kind of miser would I be then? I mean, sure, I don’t have a a drawer or two of suitable dimensions to use this contact paper as nature intended it, but I could find some use for it.

And I did:

Christmas gifts wrapped in drawer liner

Now that’s Christmas wrapping paper you can reuse.

I didn’t remove the adhesive backing, so the gifts’ recipient can line two small drawers or wrap gifts herself. Given that she’s a miser, too, I wouldn’t put it past her. However, since it’s my inheritance she’s protecting, go, Mom!

You trained me well.

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Google Maps Shows Moving Day

How many of you can say what you were doing the exact day when Google Maps snapped your house? Well, in my case, I was moving out:


Moving day

That’s our old house with the moving truck backed into the driveway; the second moving truck sits at the edge of the cul-de-sac, awaiting its turn at carrying away the Noggle library. Heather’s car and my truck are parked out on the main street to make room.

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