A Bag Too Clever By Half

Ladies and Gentlemen, the Puma “Clever Little Bag” side-by-side with a traditional shoebox:

The Clever Little Piece o' Landfill

The text on the Clever Little Bag reads:


Well it’s smarter than an old fashioned shoebox because it uses 65% less paper. Even better, it means you don’t need an extra carrier bag and you can use it over and over again. Clever huh? Follow the Puma eco-table reuse this bag.


All the grammar errors are indigenous to the bag itself. Apparently, it will also save 40 billion commas and 100 million hyphens to protect the environment.

So. This clever little bag will protect the environment, how?

Instead of a fully biodegradable or fully recycleable cardboard box, we have half a cardboard box and a reusable bag. A reusable bag that’s about the size of a children’s shoe shoebox that I can use perpetually as a carrier bag. Is that what I need? Let me run down the reusable bags I have already: Book bags from every library I’ve ever befriended, a tote bag from the company that buried my mother, little cloth bags that contained linens or something, and a laptop bag. Guess which of these I use. Just one.

No, I have no use for a bag of this size. It’ll probably go right into the garbage can.

Whereas one of those demonic cardboard shoeboxes, when they’re not being recycled or breaking down quickly in a landfill, are excellent storage boxes for mementos from lovers past or gee-gaws of a certain size. I mean, really, who ever gets rid of a shoebox?

I think Puma has outsmarted itself in its quest to have a nice story to tell the environmentally conscious, which is to say, semi-conscious, amongst us.

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