Today, Wilder posts about media consumption and says:
The medium of video is “hot” (in the theory of Marshall McLuhan) and is especially wonderful for propaganda. Hot media fully engages one sense, and spoon feeds the content directly into the viewer’s mind. Cool media, like this blog, demands interaction, and demands thought.
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Hey, I know that. Not from reading MacLuhan (although I have, a little). I learned that from Nuts About Squirrels.
