Optimism Must Be Educated Out Of The Populace Or Regulated

Dustbury links to a story about the Feds worrying about the uninformed masses who must be shepherded: Study: Nearly Half Of Consumers Fooled By “Up To” Claims In Advertisements:

The Federal Trade Commission recently commissioned a study that looked out how consumers perceive and comprehend the “up to” conditional in advertisements.

The researchers used different versions of an ad for windows — one that stated that the windows were “proven to save up to 47% on heating and cooling bills,” and one that simply stated, “proven to save 47%.”

Of those who looked at the “up to” version, 45.6% mistakenly said the ad promised to save 47%. Meanwhile, only 58.3% of consumers who saw the unconditional version said the ad promised to deliver 47% savings. According to the FTC, the small difference between the two results indicates that the use of “up to” did little-to-nothing to change consumers’ perception that the ad was promising the maximum level of performance.

Friends, Americans, and countrymen under the DREAM thing, this results from the Lake Woebegone Effect and self-esteem based educational curricula. People all believe they are better than average, better looking than average, smarter than average, and in the tops in whatever they’re measured. Whether they are or not.

So of course they believe that the absolute best possible result of a product applies to them. Some people, not just in Chicago, spend their winters thinking the Cubs might win the World Series. People like blood sausage, too.

Now that the FTC has discovered this fact, what does the FTC want to do about it? Solve the problem of optimism, no doubt.

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Quick Thoughts on Automobiles in the News

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Juveniles A Little Unclear On The Concept

Protesters arrested in downtown St. Louis:

At least 10 people were arrested Thursday night after protesters spray-painted graffiti on a downtown bank and skirmished with officers, police said.

A St. Louis police bicycle officer suffered a minor injury to his hand when confronted by protesters, police said. A property manager at the Fifth Third Bank at 10th and Olive streets also was assaulted after approaching the people about the graffiti.

Protesters were demonstrating against police violence, specifically the actions of police in Chicago at the NATO summit, one of the protesters said.

One graffiti message on the bank’s glass windows read “Solidarity with all who resist.” More graffiti on Peoples National Bank at 826 Olive read “Burn the banks.”

All righty, then. We have two assaults, vandalism, and a call to arson to protest violence.

Kudos to the St. Louis Post-Dispatch for its even-handed treatment of the subject. Undoubtedly, its professional journalists could find some supporters to defend a puppy’s piddling on the carpet, too.

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Today’s Non-Profit Yesterday

In 2010, I said:

I have a great new idea for a non-profit organization, and I’m going to get in on the ground floor and get rich. My stunning idea:

An Urban Chicken Rescue Organization.

Throughout Missouri and probably the nation, people are deciding that they want to raise chickens in their suburban and urban backyards (see stories in St. Louis and Springfield). These people are doing it as part of an environmental nutbar fad and they’re doing it with a bit of Internet research and without any experience in farming or treating livestock qua livestock instead of livestock qua food-providing-pet.

Yesterday’s New York Times says:

Hindus regard the chicken as a vessel for evil spirits. The Chinese cook them to honor village deities. But here, chickens are a symbol of urban nirvana, their coops backyard shrines to a locavore movement that has city dwellers moving ever closer to their food. And the increasingly intimate relationships have led some bird owners to make plans for their chickens’ unproductive years. Hence a budding phenomenon: urban chicken retirement.

While many Portlanders still pluck aging birds for the broiler, others seek a blissful, pastoral end for them. Because most chickens lay the majority of eggs early in life, and can live about 10 years, the quest for a place where chickens can live out their sunset years has brought a boom to at least two farm animal sanctuaries and led Pete Porath, a self-described chicken slinger, to expand the portion of his business that finds new homes for unwanted birds.

You want to know how I augured this two years ago? No, you don’t.

UPDATE: Thanks for the link again as two years ago, Ms. K.

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All Is Well; Good Times Are Here Again

The price of gas is down four cents after remaining at $3.59 a gallon here in Springfield for weeks.

The Associated Press and some scribe at the St. Louis Post-Dispatch are thrilled with the happy days ahead:

The worst appears to be over. Gasoline prices are going down.

After a four-month surge pushed gasoline to nearly $4 per gallon in early April, drivers, politicians and economists worried that prices might soar past all-time highs, denting wallets, angering voters and dragging down an economy that is struggling to grow.

Instead, pump prices have dropped 6 cents over two weeks to a national average on Friday of $3.88. Experts say gasoline could fall another nickel or more next week.

Drivers might also get to say something they haven’t since October 2009 _ they’re paying less at the pump than they did a year ago.

“It’s nice, much more manageable,” said Mark Timko, who paid less than $4 per gallon Wednesday in the Chicago suburb of Burr Ridge, Ill., for the first time since March. “I wasn’t sure how high they were going to go this year.”

On the other hand, gas prices are still over $3.50 a gallon (locally), which is about double what they were four years ago. Someone who says that $3.99 a gallon is more manageable than $4.05 a gallon is either not very smart or wants to see his name in the paper.

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They All Look Alike To Me

The headline sez: Romney Visits Empty Factory to Mock Obama

The lede sez:

Mitt Romney, shadowing President Barack Obama on the campaign trail, went to the battleground state of Ohio to appear at a shuttered industrial warehouse to dramatize his complaints about the incumbent’s economic policies.

A warehouse is not a factory. Maybe those blue collar locations where things are made and stored/shipped all look the same to a professional journalist or editor. To be fair, the story calls it a warehouse. Only the headline says differently.

(Link seen on Instapundit.)

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A Modifier Whose Time Has Gone

“visible from space,” as in Giant Mound Of Tires In South Carolina Visible From Space. Especially when your photo credit is

Satellite image of collection of tires in Calhoun County, S.C. (credit: maps.google.com)

This just in: Sometime in the last decade, Google has made everything VISIBLE FROM SPACE! Easy enough for a local CBS affiliate to find on the Internet.

Frankly, I’ve had my pickup truck for 10 years now, and it’s so awesome I’ve seen it from space in three different zip codes. The latest:

Nogglestead VISIBLE FROM SPACE!

  • Dang, am I an awesome Dad or what? My children’s sandbox is VISIBLE FROM SPACE!
     
  • Those Nogglestead gardens this year were so poorly tended and overgrown that they were VISIBLE FROM SPACE!
     
  • Hopefully, BRIN-3 will pass over again soon so you can see that my self-refinished deck was done so well that the new waterproof stain is VISIBLE FROM SPACE!
     

And so on.

Seriously, by the time I click Publish, the new NSA satellites will have infraredded and ultravioleted through the walls enough to see how messy my desk remains after all my attempts to clean it, and the Department of Agriculture will have analyzed, based on that satellite data, how much what I should add to my corn bed to actually get corn from the soil this year. Newspapers who try to make you think something is more something because you can see it from space need to come into the twenty-first century with the rest of us.

UPDATE: Thanks for another link, Ms. K. Visitors, please check out my novel John Donnelly’s Gold, which Roberta X. called a satisfying story.

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There’s An Awful Lot Of Caffeinated Piranha In Brazil

So I was telling the five-year-old about freshwater carnivorous threats to man the other day, one of many such educational conversations we have on a daily basis, and I mentioned that the United States really only has the alligator, since the crocodile is African. We talked about the gar, which is not really a threat, and we talked about the muskie and the northern, which are carnivorous, but not a threat to man. Heck’s pecs, I even brought up the catfish and educated not only my children but also my beautiful wife on Noodling (that is, sticking your hand in a catfish hole and getting the catfish to bite you so you can pull it out of the water hanging from your extremity–my wife didn’t believe me and had to look it up).

Then, because my son is friends with a young man from Brazil, I brought up the piranha.

Speaking of piranha:

Thousands of flesh-eating piranhas have infested a Brazilian river beach popular with tourists, biting at least 15 unwary swimmers.

Read more: http://www.dailymail.co.uk/news/article-2062819/I-lost-tip-toe-Thousands-flesh-eating-piranhas-infest-popular-Brazilian-river-beach.html#ixzz1e1CD9A1n

Elson de Campos Pinto, 22, who was bitten on Sunday, said: ‘I took a dip in the river and when I stood up, I felt pain in my foot.

‘I saw that I had lost the tip of my toe. I took off running out of the river, afraid that I would be further attacked because of the blood. I’m not going back in for a long time.’

Firefighter Raul Castro de Oliveira told Globo TV’s G1 website: ‘People have got to be very careful. If they’re bitten, they’ve got to get out of the water rapidly and not allow the blood to spread.’

Authorities said the beach would remain open because it is an important draw in Brazil’s Pantanal region, known for its ecotourism.

I have explained to my child that I would not go swimming in the Amazon. I’ll add the Paraguay to my list.

You’re saying, “Hey, Brian, you forgot to tell the child about the Candiru. I didn’t forget; I didn’t bring it up on purpose. Because the father in this situation can talk scientifically, calmly, and dispassionately about the aforementioned piranha, crocodiles, alligators, and so on. But the candiru makes Daddy whimper.

UPDATE Ms. Harris corrects me and tells me that American crocodiles do exist. Be that as it may, if I change my answer know to my child, he will never believe me about anything ever again.

The obvious solution to this dilemma: Poaching party!

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Army Skips Skynet, Goes Straight To Voltron

To Create the Perfect Machine, Soldiers Build a Robot Out of Robots:

Over at Fort Benning, soldiers at the Army Expeditionary Warrior Experiment aren’t waiting for military robot makers to come up with the right mix of robotic capabilities. Putting that military penchant for improvisation into practice, soldiers there are mashing up their military robots to give themselves the capabilities they want, piggybacking one robot on top of the other until they get the right mix of gear.

All right, maybe it’s not so much Voltron as Capsela. But you have to crawl before you walk.

(Link seen on Instapundit.)

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New Interpretation Of Bible Finds Laying Off Employees Violates Ten Commandments

In a facile letter to the editor, a Christian of some sort, amid the regular blurrings of doctrine, uncovers the emanations and penumbras of the Ten Commandments:

So, when the conservative politicians say they are going to do away with Social Security and Medicare and Medicaid, then as a Christian I must speak out and say this is wrong to bring hardship and shorten the lives of people.

Christians, if you support the conservative movement because of abortion, then I wish to point out that Jesus says nothing about abortion or murder in his admonishment in Matthew, and there are nine other commandments, too. If you cause a person to lose their income and cause a person to lose their way to pay for a doctor you are murdering them.

I say regular blurrings because this fellow talks about the early Christian church, a voluntary organization of like-minded individuals (come to think of it, that describes Christian churches even today) coming together and sharing their goods voluntarily and compares, not contrasts, that with the government’s compulsory behavior, where like-minded or not, individuals must sacrifice their time, talents, efforts, and goods to others who have less for whatever reason (sometimes hard luck, sometimes bad choices) as legitimized by a Rousseauan “Social Contract” foisted on them without their implicit consent.

Oh, yeah, also he says violating 10% of the Ten Commandments is okay, apparently. And then goes onto say that laying someone off from a job is the equivalent of murder.

Strangely enough, in so many interpretations of Christianity, Jesus’s lessons were for all people to behave just as the interpreter does already.

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The Private Sector Was There First

Trog links to a story about the military investigating the possibility of caffeinating meat for soldiers:

An Army lab here is testing a beef jerky stick that . . . contains an equivalent of a cup of coffee’s worth of caffeine to give even the sleepiest soldier that up-and-at-’em boost,” Davenport reported.

Come on, the private sector is already there.

(I knew about Perky Jerky because I’d read this article in Forbes. The link is not important; what’s important, gentle reader, is that you respect me for reading Forbes in print.)

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I Feel Dirty

For years, I’ve been sending back unsolicited credit card offers in their own post-paid envelopes to raise the cost of acquisition marginally in hopes these identity theft templates would stop coming, and because I’m petty and juvenile. Now, I see it’s Occupy-Approved Protest:

Well, I guess I’ll start shredding them.

Ah, the naivete of the young. This fellow thinks that this juvenile stunt is somehow going to increase communication with the banks, as they react to what they’re getting in their mail rooms and that the time they spend dealing with roofing shingles in the mail is going to cut down the amount of time bankers spend lobbying and fundraising for Oh-bah-ma! Oh-bah-ma! and the amount of time they spend foreclosing on homes.

Look at your return addresses, children. They do not go to BANK OF AMERICA, WALL STREET, NEW YORK CITY. They go to CREDIT CARD PROCESSING CENTER, SOMEWHERE, NORTH DAKOTA. Where some outsourced mail center is far insulated from the SCREWING THE POOR division you think works in the Manhattan high rises. Lobbying? Also outsourced. So you’re just clogging up the postal system and bothering some low-wage clerk in the cornfields and aren’t bothering the crony capitalists in Manhattan and Washington at all.

But the Occupy movement is all about self-expression, not results. Which is where it differs from the Tea Party and why it won’t have any real impact in a democratic republic aside from the theatre.

(Video seen here.)

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Just In Time For Christmas

This Washington Post chart shows percentages of gun owning households by state, or at least among the 201,881 responses received nationwide. In 2001.

I wonder if anything that would have happened in the last 10 years would have caused those numbers to change.

I also wonder why the Washington Post, which updated this graphic in 2006, used 2001 instead of the 2002 North Carolina survey wherein nationwide gun ownership had jumped from 31.7% to 34.4%.

Noodling around the North Carolina Web site, I see that the North Carolina State Center for Health Statistics dropped firearms questions in 2003 and national survey coverage in 2004.

I wonder why Instapundit posted a link to this chart without comment today.

But I do remind everyone that Christmas is just a couple months away, and guns make excellent gifts. And if the Man tries to tell you that’s straw purchasing, tell them the recipient is a Mexican drug cartel enforcer. That’s not illegal, it’s just thoughtful.

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Your Press Release Is Not “Breaking News”

The NHL sent me an email with the BREAKING NEWS: subject line prefix. For what? A plane going down killing lots of NHL players? No, silly, the fact that the NHL has scheduled its annual outdoor game. For January 2. 2012.

Not exactly breaking news

Wow, let me rush right to my television at 9pm on a Monday night to see if ABC has broken into its regular programming to go to live coverage of this life-altering event.

No, of course not. This is a run-of-the-mill press release, and someone in marketing hoped that only the BREAKING NEWS: portion of the subject line would show up in the lower left hand corner of the desktop so people would click through.

Pah. Breaking news.

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The Science Is Settled!

Light speed denialists must be silenced!

Physicists on the team that measured particles traveling faster than light said Friday they were as surprised as their skeptics about the results, which appear to violate the laws of nature as we know them.

The team – a collaboration between France’s National Institute for Nuclear and Particle Physics Research and Italy’s Gran Sasso National Laboratory – fired a neutrino beam 454 miles (730 kilometers) underground from Geneva to Italy.

They found it traveled 60 nanoseconds faster than light. That’s sixty billionth of a second, a time no human brain could register.

“Everybody knows that the speed limit is c, the speed of light. And if you find some matter particle such as the neutrino going faster than light, this is something which immediately shocks everybody, including us,” said Ereditato, a researcher at the University of Bern, Switzerland.

Strange how an experimental science, whose results can be tested and proven or disproven, can have the potential for startling, paradigm-shifting upsets, but untestable sciences like climate modeling and evolutionary biology, are somehow infallible through imperfect study with small sample sizes and human interpretation.

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The Wall Street Journal Channels Trog

The Wall Street Journal must have learned something from reading Troglopundit. Note how on Thursday, it ran a story entitled "Banks Apply Lever to Cash Positions" about….

Well, I’m not versed enough in finance to really understand what it’s about. Cash positions and leverage and interest or something.

What does the venerable newspaper choose to illustrate the concepts in this article?

Danica Patrick

Danica Patrick.

I may not understand finance, but I understand Danica Patrick. Well, maybe that’s presumptuous. I understand Trog has a thing for Danica Patrick.

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