Fashionable millennial men are all about nail art:
While iconic rock stars such as David Bowie and Mick Jagger started embracing color nail polish decades ago, a new generation of A-listers are bringing high-fashion nail looks to the mainstream: Singer Bad Bunny gets a manicure with black polish in his 2019 “Caro” music video and actor Ansel Elgort rocked a white nail look at last week’s Golden Globes.
The trend of men showing off their nail art has just begun to skyrocket, says Britney Tokyo, an LA-based celebrity nail artist. Her client roster (Kim Kardashian, Kylie Jenner, FKA Twigs) now includes actor Luka Sabbat and heartthrob Harry Styles, whose fruit-themed nail art design, inspired by his “Fine Line” album and “Watermelon Sugar” single, went viral last month.
Uhm, yeah, not seeing the potential to skyrocket here. We have the word of a nail artist to the A-listers promoting her business, and a bunch of people I’ve never heard of and whose importance and appeal lies in filling column pixel inches on celebrity-sniffing Web sites (like NYPost.com) who paint their nails for attention on such Web sites.
I am not sure this will catch on with your average millenial.
(Hey, Brian J., didn’t you once paint your nails black? Well, everybody has a Goth phase. And I won my category in the costume contest, so there.)
UPDATE: Weeks later, Kim du Toit agrees.
