Like An Aging Rock Band’s Farewell Tour

The Very Last Volkswagen Beetle Rolls off the Production Line:

This is finally the end of the road for the long-serving Volkswagen Beetle as the very last third-generation model rolled off the production line in Mexico today, having sold more than 1.7 million copies worldwide since its debut in 1998.

. . . .

Although the air-cooled Beetle disappeared from the U.S. market in the late 1970s for a multitude of reasons, it seemed at the time that a new Beetle was inevitable; we just didn’t think it would take until 1998 to get one. After several years of rumors and teasers, the New Beetle arrived just as an entire generation of buyers of growing affluence realized they were suffering from a debilitating case of nostalgia.

Although it might be that the generations we’re raising now won’t have a sense of nostalgia to resurrect automotive styles. If they bother to buy cars at all.

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