Brian J.: Amazon Prophet

In my post earlier this year about Amazon Prime trying to go all-digital instead of being free shipping, I said:

But undoubtedly Amazon will offer ship-to-store for free someday, just like every other retailer does now (and did in 1990).

How ridiculous you might have thought it sounded. Amazon does not have physical stores!

But it’s December now, kids. Now we have Amazon Go:

Amazon Go is a new kind of store with no checkout required. We created the world’s most advanced shopping technology so you never have to wait in line. With our Just Walk Out Shopping experience, simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. (No, seriously.)

Although, don’t forget, IBM predicted Amazon Go years ago: