Previously, I said:
Here’s a bold prediction you’ll find everywhere else: Amazon Prime will evolve out of its actual benefit of offering free shipping on Amazon purchases to merely streaming content and giving its members exclusive access to a box that you can see filling up as you add items to your shopping cart.
Now, we see this:
Soon, shareholders. Soon.
But undoubtedly Amazon will offer ship-to-store for free someday, just like every other retailer does now (and did in 1990).
(Link via Instapundit.)
