Brian J.’s Amazon Prime Prediction Continues To Come True

Previously, I said:

Here’s a bold prediction you’ll find everywhere else: Amazon Prime will evolve out of its actual benefit of offering free shipping on Amazon purchases to merely streaming content and giving its members exclusive access to a box that you can see filling up as you add items to your shopping cart.

Now, we see this:

Soon, shareholders. Soon.

But undoubtedly Amazon will offer ship-to-store for free someday, just like every other retailer does now (and did in 1990).

(Link via Instapundit.)