Amazon Conditioning Me Away From Amazon Prime Shipping

I’ve been kicking around the thought of ordering a DVD copy of Idiocracy for a while, so I’ve searched for it on Amazon a couple of times.

I see now that Amazon will ship it to me for free if I pay through the nose:

Thirty bucks for a DVD when it’s available on Amazon through third party shippers or on Walmart.com for a reasonable price:

What could account for that?

It fits my theory that Amazon is trying to get people used to paying for shipping again and will move Prime exclusively to a content deliver service.

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