A local flea market goes by the moniker STD Flea Market.
It advertises As Seen On TV / As Seen On Jay Leno.
Now I’m just leaping to conclusions here, but it’s the women’s track, and the conclusions aren’t as far away. If STD Flea Market appeared on Jay Leno, it was probably followed by a close-up of the card, a pause for the audience to laugh, and then Jay went onto another card with a goofy name or strange nuptial couple name.
I guess the ad doesn’t have room for that. Instead, perhaps they want us to infer that Jay Leno found an inexpensive collectible motorcycle there.