A black man has been spotted on consumer packaging!
One wonders why the change came at the big national brands like Aunt Jemima and Uncle Ben’s Rice before the smaller brands which don’t have brand equity or the brand diversity (that is, large corporations having lots of consumer brands, so smaller sales at one would not imperil the company’s survival).
Is it because the larger companies have more room in them for “enlightened” people in leadership roles instead of the family that started the product? Greater visibility, especially on the Twitmedia, which can amplify the voices upset with the branding or the brands hopefully will amplify their sigil of virtue?
Heaven only knows.
Jeez, I hope nobody comes for Stubb because I posted this.
