Unlike The Other Leading Brands

This variety of Tide, unlike the other leading brands, leaves your freshly laundered clothing smelling like fresh linen.

Which makes me wonder what the other brands or, more importantly, the other varieties of Tide leave your clothing smelling like.

(I know, I know: “Clean Linen” is a particular scent that gets added to a number of cleaning products. We have a number of Glade Plugin things that carry the same scent. It’s kind of like the “Grape” flavor in candies and Kool Aid: a common artifice. And you’re saying: How many colons can he use in one parenthetical? Just this many: four.)