A Demographic Shift Noted In Macy’s Full Color Insert

It’s the Macy’s Father’s Day Sale. Who are the fathers who will receive gifts from Macy’s?

These guys:

Macy's Father
Macy's Father
Macy's Father

That’s 3 of 6 of the images that have a father and a small child in them. Note that roughly half of these fathers of small children in the Macy’s world have greying or white hair.

(Yes, I know that the second and third pix are of the same model.)

I’m making no value judgments here, just noting.

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