Milwaukee Admirals Celebrate Halloween Every Day

The Milwaukee Admirals have a new look and a new logo, and it’s goofy:

In conjunction with its new slogan “Never say die,” which has been teasing local billboard readers for the past month, the Admirals introduced the new logo: the admiral of a ghost ship. A pirate explained to the crowd that the admiral had been at the bottom of Lake Michigan for the past 20 years and that this was what was left of him.

The new logo is quite a bit edgier than the last logo of the salty seaman admiral. The new admiral, designed by Joe Locher of Yes Men of Milwaukee, is a skull with a black admiral’s cap with ice blue trim.

The team’s new colors will be black, ice blue and silver, replacing the old red, white and blue. “We wanted to do something that would be really popular with the younger crowd,” Locher said. “We wanted to avoid the idea of a trendy logo, yet we wanted to tie it in to the heritage of the team to have it make more sense.”

Yeah, a skeleton logo in black, white, and ice blue. That’ll impress the kids these days. What, did they think they weren’t selling enough merchandise to the gangbanger crowd that flocks to Raiders apparel?

Plus, let’s just savor that insight from the marketing man again:

“We wanted to do something that would be really popular with the younger crowd,” Locher said. “We wanted to avoid the idea of a trendy logo, yet we wanted to tie it in to the heritage of the team to have it make more sense.”

Avoiding a trendy logo yet tying it into the heritage of the team.

Obviously, this fellow’s skill lies with imagery, and not expressing cohesive concepts in language.

(Link seen a while back on The American Mind.)