It’s mostly to honor his father:
“As long as my father breathes, I take the club as my responsibility,” he said. “He held it for 20 years. As a son, I would be embarrassed if I left.”
Which is better than having to work for a living because he spent his athlete millions on hookers and coke.
It kind of mirrors, in a way, his former teammate Mario Lemiuex, who took an ownership stake in the Pittsburgh Penguins when they went bankrupt and then un-retired to play six more seasons for his own hockey club.
(Jaromir Jagr, as you might recall, is the source of that one thing Daddy always says.)