The pop superstar charted a new peak in modern-era vinyl sales — as more music fans turned to vintage records during the pandemic.
The vinyl edition of Swift’s album “Evermore” shattered the US record for largest vinyl album sales in a single week, according to Billboard.
It sold more than 40,000 copies just three days after its May 28 release — already surpassing the biggest single-week sales record since MRC Data began tracking in 1991.
The title had previously been held by Jack White’s “Lazaretto,” which sold 40,000 copies in the week after it launched in June 2014.
Everything is a new record.
Because history got rebooted around the end of the 20th century, and everything is now unprecedented and record-breaking.