I mean, the picture is of an attractive young woman, and the ad is something something reverse mortgage, which is a (foolish) divestment strategy for people who own their own home:
I mean, look at her; she’s too young to own her own home, and if she inherits her parent’s (single person possessive because this is the 21st century, you know; intact families are so 19th century) home and does a reverse mortgage on it, she’ll get an annuity for fifty years spinning off a hundred dollars a month in income. So, yeah, this is not addressed to young people who own their own home.
I mean, I suppose the message if you click through (not me, brah; I’m already getting enough senior-themed advertising as it is) might be your kids won’t inherit the house, but, come on, your kids don’t look like models. I mean, mine are strikingly handsome and do, but we’re talking about your kids, gentle reader, and they probably look like you (mine do not; they take after their beautiful mother).
So, yeah, this is all about the sugar babies. Or just another instance of ads putting an image of an attractive woman in them to catch your eye. Alright, my eye. I plead guilty. Because I look for pictures of ads with attractive women who really have little to do with the product/service being teased. Also, I like to look at pictures of pretty women.