When I give you an investment tip, gentle reader, I’d recommend you short it.
As I mentioned, I bought Limited Brands (L) when it brought Victoria’s Secret (Intimate Brands, Incorporated / IBI) back in house (and I had bought IBI because it produced a product I like).
So when I learned that a new lingerie shop was opening in town:
The Battlefield Mall announced a new lifestyle apparel retailer is coming soon.
Aerie, owned by lifestyle clothing and accessories label American Eagle Outfitters, offers teens and young adult shoppers alike a wide variety of undergarments, active apparel, loungewear, swimsuits, accessories, sleepwear and more. Most recently, the brand has been applauded for promoting body positivity and female empowerment through its campaign #AerieREAL.
I bought a stake in AEO immediately.
And I’ve lost 10% on it already.
I am such a child of the 1980s that I keep pouring small amounts of money into traditional brick-and-mortar mall stores, but it’s not worked out well for us. For much of the last decade, I expected retail sales to take off when the economy rebounded. However, it has not been so good to most of my holdings.
I’ll have to take matters into my own hands and go to the shop to buys lots of product for my beautiful wife.
Although my efforts to bolster JC Penney’s by actually shopping there has not worked out so well. But, hey, I have bought some good shoes there.