I bought stock in Intimate Brands, Incoporated, around the turn of the century based on Peter Lynch‘s advice to invest in what you know or like. When Limited Brands (later L Brands) bought out its former child brand, I bought into L Brands.
It’s done well for me. I don’t know if it’s been a ten-bagger, but it’s done all right.
But if L Brands is selling it, I am likely to sell my L Brands and pick up some stock in whomever buys Victoria’s Secret. My experiences in buying general mall retailers (Wet Seal, Chico’s/Charming Shops, JC Penney) have had mixed results at best.