New To The Style Guide

When gun violence erupts at a location that is generally considered safe and where normal people go and don’t expect gun violence, make sure to call it the Place Shooting to make it seem more like a terrorist act.

Examples:

I don’t want to diminish the murders that happened, but I get the sneaking suspicion that calling them The Place Shooting is part of an effort to maximize their impact and to turn local crime stories into a greater narrative to influence people to support “reasonable” gun control measures.