Perhaps the complete misunderstanding of the concept of failure is a precursor to actual success. For example, Kelly Clarkson speaks about the new sound on her new album, and the potential consequences of changing her sound on her new album:
It’s my favorite thing I’ve done. It could sell two million or 12 million. I don’t care. I just want people to hear it, instead of 100-year-old executives making decisions on what’s good for pop radio.
Well, there are other possibilities. But if the floor of your expectations is 2,000,000 records sold, you’re more likely to cut an album than someone who realizes you could sell none.