All About the Branding

I find it somewhat macabre that the Cystic Fibrosis Foundation has a service mark on the 65 Roses® description of the disease.

Because it doesn’t want the other Cystic Fibrosis fundraising machines to use it, I suppose. But still, one would hope that charitable organizations would not need to worry about it nor would not spend money and time on proper branding for the disease they’re supposed to be fighting, but I’ve always recognized the difference between charitable organizations and fundraising machines.

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