Inappropriate Metaphor of the Day

From a fundraising plea junk mail from the Alzheimer’s Disease Research Program of the American Health Assistance Foundation, of whom I’ve never heard before and to whom I will never send any money whatsoever:

Major news in the research on Alzheimer’s:
Researchers funded by Alzheimer’s Disease Research including TWO Nobel prize winners–have made breakthrough discoveries that may signla the end of Alzheimer’s reign of terror!

Alzheimer’s reign of terror? Lord, love a duck, poorly written, poorly metaphored… I say we make it a trifecta by making it poorly funded, too.