I don’t think these people will sell to their target audience:
Underwear. It can say “I’m sexy.” It can say “I’m confident.” But can it say “I’m waiting for marriage?”
That’s what Yvette Thomas is banking on. Her growing line of clothing, WaitWear, plasters slogans like “Virginity Lane: Exit When Married” and “Notice: No Trespassing On This Property. My Father Is Watching” on underwear and T-shirts, and is meant to inspire young people to abstain from sex until they tie the knot.
Yeah, I bet her $2,000,000 in annual sales come from people who believe what’s on their new panties.
UPDATE: Radley Balko concurs.