A Blue Book Value By Any Other Name

From today’s junk mail:

This is the most aggressive Incentive Program to hit the St. Louis Market and it’s only available to 1997-2002 Model Year vehicle owners in your area. Any customer trading in a 1997-2002 GM vehicle on a like or upgraded 2004 Buick, Pontiac, or GMC will receive 100% of the factory full base model MSRP when new, less a reasonable deduction for mileage and wear!

Perhaps I try to read things too logically, but:

  • Isn’t 100% minus something not 100%?
  • Isn’t that 100% less mileage and wear typically called “blue book value”?

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