The front page of Blogger.com offers this encouragement:
Get Your Deal Congratulations to Wil Wheaton who recently joined the ranks of bloggers-turned-authors with a fancy three-book deal. Folks, don’t get left out, learn How To Get A Book Deal With Your Blog. It’s all good.
Wil Wheaton, anonymous blogger, makes good. It could happen to me, too!
More likely, the “it could happen to me, too” would apply to the poor template design and permalink zaniness that Blogger’s own blog demonstrates.