When is a Cliché Not a Cliché?

Obviously, when a 733t Skillz H34dl1ne Wr1t3r smears the pallete and mixes up some new metaphors, like in this St. Louis Post-Dispatch header:

Democrats shake up their slate

You see, you used to erase slates with an eraser or a cloth when you wanted to change information on them. But this headline writer updated the metaphor by including the shaking erasure style used by this new laptop called an Etch-A-Sketch. Apparently, this new gizmo has an LCD screen or something you can manually clear by, get this, shaking it!

By including it in the headline, this master craftsman ensure that today’s kids “dig it.”