Bad Rebranding

Jordan Valley Health is a community health provider in the Springfield area. We’ve only been to one once, when we absolutely had to have an incoming high school senior get a Meningococcal vaccine the week before he was scheduled to start.

In the old days, which was up to a couple of weeks ago, the logo had some loosely botanical thing going on the the V in Valley:

But they’ve (expensively) redone all their signs and logos to feature…. A mama bear and cub or something?

Every time I pass one, I think it’s a veterinary office. Even the one in Republic where my son got his shot.

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