I cannot read this article (Does science have a PR problem? The short answer: Yes.) because the Springfield News-Leader is a Gannett publication, and it thinks I want to pay for its glurge.
But of all the problems science has (direction set by government funding, so it finds what the ruling elite want; replicability crisis; soft “sciences” want to be treated like real sciences; etc.), marketing is not one.
So many “problems” in the modern world are “solved,” experts say (or at least pitch in pursuit of lucrative contracts) comes down to somehow involving people with marketing or communications degrees saying different words about the “problems.”
I think that time is almost over.