A Name For Men, A Cutesy Picture For The Ladies

Book coverPredator wine. It’s got a name that sounds like a Schwarzenegger movie, a name that speaks of a hunter stalking its prey and feasting on the warm, uncooked meat of a fresh kill.

And then it’s got a cutesy little lady bug logo underneath it. Something that looks like the little tattoo a middle-aged woman gets on her shoulder during her mid-life crisis (or in her .375 life crisis at 30). I remember when table wines were proliferating, and all of a sudden we went from Mad Dog to a bunch of cutesy kangaroos and penguins on labels. Women could feel safe cuddling with those bottles of wine.

So now we have this fusion: A wine with a name strong enough for a man, but a logo made for a woman. Something a couple can share, with all the marketing necessary to lure in casual retail wine browsers.

Also, note that it is the only Zin I have ever drunk that has an undercurrent of barbecue.

Yes, I know, technically speaking, a ladybug is a predator that eats aphids. I have a garden, you know. DWL! The vineyard’s Web site even explains it for those who don’t. But, really, when you hear predator, do you think ladybug?