I’m a Branding Expert, Dammit, Not Educated!

Kudos to whomever designed the label for the new Gillette Clinical Strength Antiperspirant:

Gillette Clinical Strength Antiperspirant label

Yeah, let’s go with the hexagons and make it all scientific and stuff. If anyone noticed something amiss or astray with that initiative, that person was overruled. Too bad, too. When you’re going all scientific and whatnot, you’ll find that the hexagon is the chemical representation of benzene:


No, branding experts, benzene is not the cheaply photocopied collection of angst-ridden poetry and inky vampire drawings that Ben publishes. Benzene is:

Benzene exposure has serious health effects. Breathing high levels of benzene can result in death, while low levels can cause drowsiness, dizziness, rapid heart rate, headaches, tremors, confusion, and unconsciousness. Eating or drinking foods containing high levels of benzene can cause vomiting, irritation of the stomach, dizziness, sleepiness, convulsions, and death.

Fortunately, the target audience is probably just as clueless.