Brian J., Again Ahead of the Curve and Unable To Capitalize

Ted Gioia posts Why Secondhand Is Now Better Than New, Or how the thrift store suddenly became cool:

Something unusual is happening in the world of gifting. I saw it during the recent holiday season—and you may have too.

The Wall Street Journal noticed it a few weeks ago. People are now buying secondhand gifts. The sheer numbers are staggering—in a recent survey, 82% of consumers said they’re more likely to purchase pre-owned items for holiday presents.

Ah, gentle reader. As you know, I’ve been doing that for a long time–and I’ve mentioned it from time to time especially since I started doing “Good Album Hunting” posts where my Christmas shopping has resulted in more for me than gift recipients (like this post from 2016).

I have found some delightful things for gifts. And because I have often relied on the Gift Schtick, I’ve found it easier to find Duck Dynasty, Dallas, duck, chicken, flamingo, owl, or eagle-themed gifts at second hand stores. Even now, or at least this year, I noticed an awful lot of owls available, which is what I would have bought for my sainted mother.

In my case, it’s not so much quality but other things that have led me to secondhand stores for gifts. But as they grow popular, the prices will go up, and they’ll have less appeal for me.

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