Ah, gentle reader. I fell into an Internet lead generator and feel dirty.
I’ve worked for one, and I might again, but I try to avoid them when I can because I don’t like someone making money off of my contact information since I’m not making any money of my own. And my experience with what I thought was a real company that had subcontracting appliance repairmen but was probably just a lead generator where independent contractors bought my job took a turn for the worse when a repairman drove down from Marshfield, an hour or so away, to give me an estimate which was more than the washing machine cost. So when I need something, I don’t do an Internet search only to see that the six or eight (or more) top results are funnels. I do the right thing: I remember who advertised on the radio or whose trucks I have seen nearby (but the cost of buying leads might be built in).
So: We need a new roof at Nogglestead, and given our current circumstances, we were going to need to finance it. I called the roofing company we’d selected, and I expected the estimator to come with application paperwork because the last time we did something like this–but that was probably 25 years ago. The adjuster told me I could use the Web site to apply for financing through their partner.
So I got on the Web site, and the link in the heading navigation to financing was broken–it led to a 404 error on the Web site of a local bank. So I thought the “partner” was the fancy tool used by that bank. A little later, I got to exploring the Web site a little and found another financing link which led to a form with the tool’s name on it. I entered basic information, and….
Immediately I was presented with a list of 400 different loan offers from Internet lenders of various stripes. And my inbox was immediately blitzed by marketing emails from the tool and from the people to whom it had sold my information.
Aw, hell. So now my name and Social Security Number are everywherer on the Internet again.
So, yeah, no. I went back to what I should have done in the first place: Go to my various banking institutions and see what their offerings are.
I don’t know why I’m so averse to lead generation and management. It does, almost, make one’s life easier if one doesn’t want to research services in their area. But the cost of buying leads is now priced into services everywhere, so it’s not helping me enough to offset that.
