So I have released two apps to the Apple App Store this week:
Goal-Task-Chore is a to-do list app which not only lets you add one-time tasks to the list and to mark them off but also lets you create multiple-time chores which can appear on the list at intervals you set and Goals, which are groups of step tasks working toward a larger outcome. You can find it on the App Store here. I use it every day, and to be honest, I’m sometimes not pleased with it because there’s always something to more to do.
PhrazeMaze: Proverbs is like a word search except you have a whole phrase or sentence to find in the letter grid. This particular app has 120+ puzzles from the book of Proverbs in the Bible. You can find it on the Apple App Store here. If it proves to be popular, I can easily build similar apps with different puzzle phrazes.
So, to launch them, I announced them on LinkedIn and Facebook (and here, obviously). And if they sell four copies each (total to me: $5.60), they’ll be the biggest selling apps I’ve produced.
I’ve been attending this weekly entrepreneur meeting which features a presentation from a new businesses on Wednesday mornings. One of the questions that the audience, generally coaches and other service professionals who would sell to the presenters who are generally coaches and other service professionals trying to sell to the audience, one of the questions that the audience often asks is “What is your social media strategy?” Because someday I might pitch my apps to the group, I’m preparing my answer rant in that regard:
You know, I had an email newsletter in 1997 which got me…. nothing.
I had one of the top 500 blogs in 2004, and after many years of posting, often multiple times a day, when it came time to sell books, I sold…. What, 100? 150? Mostly on Kindle, and certainly not enough to pay for the cover of the book (professionally designed) or the outlay on books I sent to magazines and various bloggers for review and comment–not to mention 16 years of hosting (starting with the move from Blogger in 2010.
I joined Twitter in 2009 and was active there, professionally (well, sorta) for nine years, posting multiple times a day and getting to around 5000 followers organically. And it yielded me, what, a couple of paid writing gigs and a sub-sub-sub-contractor gig that did not go well. Total business closed in almost 10 years of social mediating? Maybe $2000. Which is the high water mark of the “value” I’ve gotten from it.
I’ve been on LinkedIn for over 20 years, and I’ve written articles and posts on it throughout, and although a recent post got almost 40,000 views–which I’ve been told is a lot–I’ve not actually gotten any work from it, whether it’s responses to job posts or people I’ve met there. I’ve been on Facebook for fifteen years or so, and it was not supposed to be a thing to build “my brand,” and it is certainly not doing that any more. Nor is it really showing me updates from people with whom I’ve connected over the years.
So what is my social media strategy for my yet unnamed app venture? To not.
Because they’re structured so that they will take all the content you want to provide for free and, when you want to share something saleable to your connections, they’ll bury it unless you pay the money to boost it (which is thousands of dollars for “impressions” which will probably not yield conversions). TikTok? Instagram videos? Make authentic videos or silly dance videos? What, spend hours and money to sell a $.99 app? No thank you. Doing that, you’re working for the social media platform, providing free (to them) content which might or might not increase its user engagement.
I get it why some people think this is a way to go: Because it’s fun, and it’s easy. Clearly, I’ve gotten something out of writing a blog all these years (mostly memories that I can scroll through). I had fun with Twitter back in the day (and my other blogs). You can spend hours on it and get some dopamine when people like and respond to your content. But that doesn’t necessarily convert. And I get why so many people promote it–because they work in the space, and they will make money off of it if you hired them to do your social media.
So, what to do, what to do? Continue to show the app to as many people in person as I can stand to (which is probably less than could stand it) and hope that one catches fire. Think up an idea for a brand name and maybe spend a couple bucks on a Web site.
But social media? Nah.
So, if you’ve got $.99 and think they look interesting, give the apps a try. Or my books there in the sidebar, for that matter–you can get them for $.99 digitally, too. And as the Philosophers said, “Thanks for your support.”
