Not What I Think Of When I Think Freedom

I got a postcard from some new retirement company who for some reason thinks I’m thinking of retirement (which I have been, sort of, along the lines of I can never retire as I reach the age where peers who went into government service are retiring with full pension and benefits and are picking up second full-time careers, but I look at the retirement accounts I have gathered from various spots of full-time employment in my career and think, “Man, weren’t these at the same market value fifteen years ago?”)

The slug is “Here’s what financial freedom looks like”.

At a quick glance and given the kind of postcards I tend to get in the mail, I thought it was a picture of AOC pitching financial freedom and retirement products of some sort. And I cannot imagine any sort of freedom in retirement plans the congressional representative from New York would push.

Clearly, if you look longer, it is not AOC. But at a glance….

It’s the sort of thing I would have raised an issue of were I working on the marketing team. But I probably would not have been because 1) It’s direct mail marketing, not part of some technological marketing effort in which I have experience, and 2) most marketing teams these days would not understand how using AOC as a pitch woman would alienate a bunch of Americans, particularly those who plan for personally funded retirement.

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