It’s The Wrong Strategy, Cotton

Report: ‘Kevin and Liz’ Springfield morning show canceled as iHeartMedia slashes staff nationwide:

Liz Delany, longtime host of a popular morning drive time show on KGBX along with co-host Kevin Howard, confirmed Wednesday morning that “The Kevin and Liz Show” was canceled.

“Before you hear it elsewhere, the Kevin and Liz show was canceled as of today,” read a post on Delany’s Facebook account. “I love this community and I’ve been proud to serve it during these last 21 years. Thank you all for supporting us for so long. I’m going to miss talking to you every day. God bless you, Liz.”

Broadcast radio is definitely facing serious competition with Spotify and other media, not to mention the occasional audio book or course in my vehicles. No doubt.

But I’m not sure firing the local personalities that radio audiences know is the right strategy.

The show’s cancellation came on the heels of major cuts nationwide by KGBX’s parent company, iHeartMedia, which announced a corporate restructuring earlier this week. The goal, officials said in a news release, was “to take advantage of the significant investments (iHeartMedia) has made in technology and artificial intelligence.”

So, instead, we’re going to get broadcast radio that sounds more like Spotify, but with smaller playlists selected for you by artificial intelligence that you don’t control.

I suppose it’s the sort of thinking that makes short-term sense. Cash outlays are down. But the decline in listenership will hasten.

Buy My Books!
Buy John Donnelly's Gold Buy The Courtship of Barbara Holt Buy Coffee House Memories