To men (mostly) of a certain age, Ash from Evil Dead from the 1980s:
For slightly younger persons, there’s Brisco County, Jr., from 1993:
A younger generation gets Bubba Ho-Tep from 2002:
Today’s kids might get Sam Axe from Burn Notice:
My kids, of course, are getting things out of order as we watch The Adventures of Brisco County, Jr. on DVD. My beautiful wife knows him from Burn Notice. I know him as Ash even though I’ve only seen The Evil Dead and relatively recently.
But I’m pretty sure most universities would be better with a Bruce Campbell Studies Department.