I had hoped that this book would be akin to Dear Customer: You Are A Loser so I could get double duty out of it and to post a blog entry on QAHY about it (such as this, which apparently actually sold a copy of the title to my benefit).
Oh, but no.
Instead, this book is a collection of short anecdotes about bad business ideas throughout history (this just in: Tulip futures in Holland hundreds of years ago–what up with that?) and out-of-context quotes from luminaries and businessmen (hey, it’s 2001: let’s throw something in from Bill Gates! Hah! I didn’t get it, and neither will most people who weren’t at the Microsoft convention!). Worse, in a lot of cases, the anecdotes seem anti-capitalist (Martha Stewart got hers for insider trading on the ImClone thing! Neener neener neener! Although in truth she was convicted for conspiracy and obstruction of justice). I mean, what sort of magazine is Business 2.0 to revel in that?
Oh, a failed magazine. Right.
(Full disclosure: I was a subscriber there at the end, when they killed it and sent me Fortune magazine to fill the subscription instead.)
At any rate, it’s a brief read for an idea book, but not something worth spending a lot of review time on, and not something I enjoyed all that much, really.
Books mentioned in this review: