That’s An Expensive Twinkie

A blow-in from Capper’s offers something less than a deal:


Capper's Subscription Deal

The headline implies that the issues are $14.95 each, which is $179.40 for a year’s subscription.

Somewhere, a proofreader or QA professional might have indicated that the headline was unclear, but this was overruled by someone in a hurry to get the proofs off to the printer. No one would get that impression and mock the magazine/its brand for the headline.

Oh, how wrong you are. Mock. Mock.