All About the Branding

I find it somewhat macabre that the Cystic Fibrosis Foundation has a service mark on the 65 Roses® description of the disease.

Because it doesn’t want the other Cystic Fibrosis fundraising machines to use it, I suppose. But still, one would hope that charitable organizations would not need to worry about it nor would not spend money and time on proper branding for the disease they’re supposed to be fighting, but I’ve always recognized the difference between charitable organizations and fundraising machines.

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Made with Real Koalas


Koala Crisps

I don’t know what sort of Birkenstock-wearing Seattlite would shush the commercial-driven sugar-craving mewlings of its larvae with EnviroKidz Organic Koala CrispTM breakfast cereal (Gluten Free! Organic Cocoa!), but apparently somewhere, someone is making money providing the product.

Personally speaking, though, if Kwicky Koalaganda poured into me in my impressionable years hasn’t turned me off to succulent marsupial meat garnished with minty fresh eucalyptus garnish, this cereal won’t banish my hankering. Come to think of it, it sends me a reassuring message. Kids, it’s normal to flash fry koalas and eat them!

In an unrelated note, with 1% of the proceeds donated directly to wildlife, what are the little rascals going to do with the Australian dollars? Do the aborigines have casinos in the Outback at which the koalas can play slot machines?

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Mighty Fine Fine Print

On Friday, I received a flyer in the postal mail telling me the HOT STOCKS ON THE STREET, wherein some unnamed entity has deemed Sniffex, Inc. (SNFX) as the stock to buy in 2006! A full eighth of the four page tome is dedicated to the disclaimer, reproduced here in its stunning glory:

IMPORTANT DISCLAIMER & DISCLOSURE: This paid advertising issue does not purport to provide an analysis of any companies financial position and is not in any way to be construed as an offer to buy or sell and security. We are not investment advisors! This is paid advertisement and Sniffex inc (SNFX) is featured company Annecto Corporation (hereafter annecto) managed the publishing and distribution of this publication, annecto disseminates information via paid advertisements. Although the information contained in this advertisement is believed to be reliable, annecto and its editor make no warranties as to the accuracy of the description of any of the content herein and accept no liability for how readers may choose to utilize it. The information contained herein is being republished from already publicly disseminated information by third parties regarding SNFX and are assumed to be reliable, but annecto accepts no responsibility for the accuracy of such information. Annecto, or any of their assets, principals, officers, directors, partners, agents, or affiliates are not, nor do we represent ourselves to be, registered investment advisors, brokers, or dealers. Readers should independently verify all statements made in this advertisement. Annecto has a total production budget of over $500 000 and annecto is a non-affiliated third party, annecto is using its own money to disseminate this report. Annecto or its Affiliates own shares of SNFA and intend to sell them at a the open market. Be aware of an inherent conflict of interest resulting from such holdings due to our intent to profit from the liquidation of these shares. Shares may be sold at any time, even after positive statements have been made regarding the above company. Since we own shares, there is an inherent conflict of interest in our statements and opinions. Readers of this publication are cautioned not to place undue reliance on forward looking statements, which are based on certain assumptions and expectations involving various risks and uncertainties, that could cause results to differ materially from those set forth in the forward looking statements. This is not solicitation to buy or sell stocks. We are not registered investment advisors, this text is for informational purpose only and you should seek professional advice from registered financial advisor before you do anything related with buying or selling stocks, penny stocks are very high risk and you can lose your entire investment. This is not solicitation to buy or sell securities and this newsletter is not a registered investment advisor. Please make special note that Annecto reserves the right to sell any or all of its shares in any company profiled at any time, be that before the date of a profile, during the date of a profile, or at anytime after the date of a profile. Further, specific financial information, filings and disclosures, as well as general investor information about publicly traded companies like SNFX, advice to investors and other investor resources are available at the Securities and Exchange commission web site at www.sec.gov and www.pinksheets.com . Any investment should be made only after consulting with a qualified investment advisor and after reviewing the publicly available financial statements of the company and verifying thatch the investment is approved within the respective investors state. Investing in securities is highly speculative and carries a great deal of risk. Past performance does not guarantee future results. The information contained herein contains forward-looking information within the meaning of Section 27 A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including regarding expected continual growth of the featured company. The information contained herein includes forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Reference is made in particular to the description of SNFX’s plans and objectives for future operations, assumptions underlying such plans and objectives and other forward-looking statements included in the information provided. Such statements, which contain terms such as expect, believe, anticipate, suggest, plan, indicate and similar terms of uncertainty, are based on management’s current expectations and beliefs and are subject to a number of factors and uncertainties which could cause actual results to differ materially from those described in the forward-looking statements. Factors which could cause such results to differ materially from those described in the forward-looking statements include the size and growth of the market for SNFX’s operations, regulatory approvals, the ability to fund its capital requirements in the near term and long term .All statements relating to operational results are hereby qualified in their entirety by the companies filings, including its financial statement filings, under the Securities Exchange Act of 1934.

That, my friends, is 768 words of cobbled-together gibberish (I was going to include [sic] to indicate the grammatical errata, but I gave up quickly. Like a child repeating a mantra under the blankets to protect it from the boogeyman, Annecto seems to have swiped and pasted legalese from a number of sources to create the repetitive cantation to ward off lawsuits.

Not registered financial advisors? You don’t say! Based on the writing and editing skills contained within the forward-looking statements, I’d say that the authors/cobblers lack a diploma, much less whatever paperwork it takes to become a registered financial advisor.

No, Annecto looks more like a pumper and dumper from Yahoo! message boards with a desktop publishing program and a postage budget.

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Marketing Tip

Although I am not a highly-paid marketing professional (I am merely a highly-paid technology professional who works for a marketing company), I’d like to proffer the following tip that might seem like a good idea, if not the obvious:


Pepsi One, Coca-Cola Zero
Pepsi One, Coca-Cola Zero

Never, ever name your product so that, if it’s placed side by side with its equivalent product from your competitor, it sounds as though you’ve just lost a tightly-contested ballgame.

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Already Have One, Thanks

Excellent opportunity in the mail yesterday:

Brian,
I’d like to talk to you concerning a full or part time management opportunity with my company. Please call me at 636-xxx-xxxx.
                    Thank you,
                    Len De Clue

Come on, if you’re looking for suckers, don’t insult their intelligence on the first contact. Although, in retrospect, this is probably a good mechanism for vetting leads. If they want you, Len de Clue, they’re ripe for the harvest.

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Christmas Shopping Tip

Having trouble finding that gift for someone who has everything? Come on, you’re insulting the Franklin Mint and the assorted collectible industries. As a matter of fact, they’ve created something just this very second that they guarantee that person does not already have.

But order now!

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Casinoport, Missouri, Municipal Snow Removal Plan Executive Summary

The sun’ll come out tomorrow. Bet your bottom dollar that tomorrow there’ll be sun.

Just thinkin’ about tomorrow clears away the cobwebs and the sorrow ’til there’s none.

When we’re stuck with a day that’s gray and snowy, we just stick out our chin and grin and say, “Oh!”

The sun’ll come out tomorrow, so ya gotta hang on ’til tomorrow come what may. Tomorrow! Tomorrow! We’ll love ya tomorrow. You’re always a day away.

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Message from Interstate 70 Westbound, 5 pm.

You know what really pushes my buttons in traffic? The single thing that turns me from mild-mannered, but mildly-sadistic-QA-person into a seething hulk of inhuman anger?

A bumper sticker that says Stop Road Rage.

I mean, not only does that particular driver think that he’s got an inside track into the psychology of the human condition, but also he thinks that you’re a weak-minded soul upon whom his Jedi mind trick of a bumper sticker will have some influence after he’s cut you off, zip zip, while on the phone so he could move one car ahead in the jam to the exit and prompting your extreme braking with a methamped trucker on the road for 9:58 and wanting to make Forrestel in the next two minutes before his rig shuts off on your tail, the Mack’s lights so bright in your rearview mirror that you’re tanning, now burning.

No, the Stop Road Rage bumper sticker works reverse psychology and actually boosts road rage. It’s only slightly more annoying than the Prevent Child Abuse license plates profferred by the state of Missouri with the colorful handprints-in-green-paint-on-a-white-wall motif that indicates another damn mess made by the kid that you’ll have to clean up that deserves a spanking or too, all the while with Missouri not offering an opposing viewpoint with the inspirational message of Corporal Punishment Builds Good Republicans and a colorful belt logo.

But, ah, we’re off the brakes and moving now past the friendly Motorist Assist truck behind the Corolla on the jack. Never mind, life is good.

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