More Amazing Than The Internet

So I had a couple minutes to kill in my car, so I stepped into the local grocery store and looked at the magazine rack. It’s a small grocery store in southwest Springfield, right at the town line, and it has a 20 feet by 6 foot high magazine rack, with magazine selection from bridal to local interest to computers/video games to entertainment to… Lost Treasure, a metal detecting magazine that not only includes metal detecting equipment reviews and techniques but also short historical vignettes that describe the sources of potential treasure troves that metal detectorists can think about visiting. That’s the sort of thing I like to read, and it’s the sort of thing I like to write.

The magazine rack held a number of issues, and I bought one and read much of it while killing that time in the car. And I thought: This is more amazing than the Internet.

I mean, really: The modern paradigm is anyone can spend a couple bucks on a domain name and Web hosting and can put up any sort of thing he or she likes to write. But this particular periodical took a little more effort.

I mean, someone put it all together, had it printed, had a distributor take it to various locations, and that distributor put four copies of this magazine in a grocery store for me to buy. It takes a lot of hope, risk, and infrastructure that blogging and other Web-based endeavors do not.

That is more amazing than anything I’ve seen on the Internet.

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