The old adage which powered a large number of failed startups remains true. If you break into a new industry or make a new product, you have to be the first to offer it and build market share, or no one will think to buy your product when there’s a dominant product already offered.
Case in point: Christian First Person Shooter video games. Super 3D Noah’s Ark is credited with being the first.
And you cannot even think of what might have been the second one, can you?
There’s probably an MBA paper in this anecdote somewhere.
