Lileks: Totally Derivative of MfBJN

Musings from Brian J. Noggle, February 13, 2006:

I don’t know what sort of Birkenstock-wearing Seattlite would shush the commercial-driven sugar-craving mewlings of its larvae with EnviroKidz Organic Koala CrispTM breakfast cereal (Gluten Free! Organic Cocoa!), but apparently somewhere, someone is making money providing the product.

James Lileks, today:

Look. When you put a box of “Cinnamon Toast” cereal on the table, the kid knows what he’s getting. “Gorilla Munch” doesn’t really nail it down. Particularly if the Gorilla appears to be gazing at the person holding forth the bowl, sizing him up for a game of poker. And I don’t get the part about “1% of sales donated to wildlife” – makes it sound like they send someone into the forest and throw wadded-up fifties at random animals.

Great minds think alike. Or perhaps Enivro-Kidz cereal is just that mockable that everyone except the earnest types will make fun of it at some time.

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