By making fun of the elections in Finland:
Finland’s president finds her traditional support among women and the Social Democratic Party base, but lately to the surprise of many Finns — and her opponents in Sunday’s election — she has gotten an endorsement of a different sort.
The redheaded late-night talk show host Conan O’Brien has been promoting President Tarja Halonen’s re-election bid as part of a long-running joke about their supposed physical similarities.
“Why do I support Tarja Halonen? Because she’s got the total package: a dynamic personality, a quick mind, and most importantly — my good looks,” the comedian, whose show is broadcast on cable in Finland, said in a statement to The Associated Press.