Milwaukee Journal-Sentinel Turns To Its Classifieds As News Source

Sure, some periodicals put headlines on press releases and run them as news. But the Milwaukee Journal-Sentinel goes further and innovatively turns to its classified ads as a news source:

From a pale pink velvet fringed chaise to wrought iron patio furniture, the earthly belongings of Milwaukee restaurateur Sally Papia and her daughter will be sold piece-by-piece this week in an estate sale described in a classified advertisement as of one of the area’s finest in 33 years.

I wonder how much that cost, but I am cynical.

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