{"id":5651,"date":"2010-03-03T06:59:09","date_gmt":"2010-03-03T12:59:09","guid":{"rendered":"http:\/\/brianjnoggle.com\/blog\/?p=5651"},"modified":"2010-03-03T06:59:09","modified_gmt":"2010-03-03T12:59:09","slug":"advertising-more-effective-than-policing","status":"publish","type":"post","link":"https:\/\/brianjnoggle.com\/blog\/2010\/03\/03\/advertising-more-effective-than-policing\/","title":{"rendered":"Advertising More Effective Than Policing"},"content":{"rendered":"<p>The City of St. Louis is tackling car break-ins by <a href=\"http:\/\/www.stltoday.com\/stltoday\/news\/stories.nsf\/stlouiscitycounty\/story\/42B0B7524113DABE862576DB000839DE?OpenDocument\" target=\"_blank\">placing advertisements<\/a>:<\/p>\n<blockquote><p>In an effort to reduce car burglaries and thefts, billboards and posters will carry the message across the city&#8217;s central corridor, coupled with concentrated police enforcement and proposed legislation aimed at stiffer penalties for first-time offenders.<\/p>\n<p>The ads already proved successful in a test in the Police Department&#8217;s Third District, where car break-ins dropped by 40 percent in the fourth quarter of 2007. Soulard businesses plastered the posters throughout their establishments, said Bill Shelton of St. Louis-based Left Field Creative, which managed that campaign and is donating his help to broaden it.\n<\/p><\/blockquote>\n<p>Was it the ads or was it the concentrated police enforcement?  It doesn&#8217;t matter.  What does is that the advertisements are more effective at the most important thing: getting city officials invited to ad agency parties rife with hot 22-year-old creatives.<\/p>\n<p>(Here&#8217;s a <a href=\"https:\/\/brianjnoggle.com\/blog\/2005\/11\/09\/city-of-st-louis-says-good-luck-youre-on-your-own\/\" target=\"_blank\">related sign from downtown St. Louis<\/a> whose image I seem to have temporarily misplaced.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The City of St. Louis is tackling car break-ins by placing advertisements: In an effort to reduce car burglaries and thefts, billboards and posters will carry the message across the city&#8217;s central corridor, coupled with concentrated police enforcement and proposed legislation aimed at stiffer penalties for first-time offenders. The ads already proved successful in a [&hellip;]<\/p>\n","protected":false},"author":3334,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-5651","post","type-post","status-publish","format-standard","hentry","category-st-louis"],"_links":{"self":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/5651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/users\/3334"}],"replies":[{"embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/comments?post=5651"}],"version-history":[{"count":3,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/5651\/revisions"}],"predecessor-version":[{"id":5654,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/5651\/revisions\/5654"}],"wp:attachment":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/media?parent=5651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/categories?post=5651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/tags?post=5651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}