{"id":3914,"date":"2007-07-28T14:04:00","date_gmt":"2007-07-28T14:04:00","guid":{"rendered":"http:\/\/brianjnoggle.com\/blog\/?p=3914"},"modified":"2017-11-26T14:44:08","modified_gmt":"2017-11-26T20:44:08","slug":"when-buzzwords-collide-study-firms-and-consultants-thrive","status":"publish","type":"post","link":"https:\/\/brianjnoggle.com\/blog\/2007\/07\/28\/when-buzzwords-collide-study-firms-and-consultants-thrive\/","title":{"rendered":"When Buzzwords Collide, Study Firms and Consultants Thrive"},"content":{"rendered":"<p><a href=\"http:\/\/www.computerworld.com\/action\/article.do?command=viewArticleBasic&#038;articleId=9028221&#038;source=NLT_PM&#038;nlid=8\" target=\"_new\">Study: Companies apply ROI to Web 2.0, despite softer benefits<\/a>:<\/p>\n<blockquote><p>Companies are aiming to apply traditional ROI and business benefit measures to Web 2.0 tools despite the difficulties in measuring the &#8220;softer&#8221; returns, such as the improved productivity and communication that wikis, blogs and RSS bring to a company, a new survey has found.<\/p>\n<p>There are tangible business benefits, such as a drop in support center calls because of rich Internet applications or a database system replaced by a corporate wiki, according to the Forrester Research Inc. study released this week, but they remain elusive for most IT decision-makers. Instead, most companies point to softer benefits, such as business efficiency and competitive advantage as the true value from Web 2.0 technology, according to the report. <\/p><\/blockquote>\n<p>That is, it&#8217;s hard to use one buzzword metric to justify a buzzword technology\/architecture\/whatever-the-hell-Web-2.0-is.  However, if you&#8217;re going to define the terms and the very principles of accounting, no wonder you&#8217;re going to come up with the solution you want (which is: Web 2.0 is worth spending money on, particularly if you&#8217;re going to spend it on us\/the people who commissioned the study).<\/p>\n<p>Hey, I won&#8217;t knock it; I am in a profession whose benefits are hidden but whose lack is obvious.  But I have a hard time selling on benefit\/analysis kinds of things MBAs like.  I have to try to sell it on <i>do it right, and the customers will come<\/i>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Study: Companies apply ROI to Web 2.0, despite softer benefits: Companies are aiming to apply traditional ROI and business benefit measures to Web 2.0 tools despite the difficulties in measuring the &#8220;softer&#8221; returns, such as the improved productivity and communication that wikis, blogs and RSS bring to a company, a new survey has found. There [&hellip;]<\/p>\n","protected":false},"author":3334,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-3914","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/3914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/users\/3334"}],"replies":[{"embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/comments?post=3914"}],"version-history":[{"count":1,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/3914\/revisions"}],"predecessor-version":[{"id":17964,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/3914\/revisions\/17964"}],"wp:attachment":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/media?parent=3914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/categories?post=3914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/tags?post=3914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}