{"id":3824,"date":"2007-06-12T18:06:00","date_gmt":"2007-06-12T18:06:00","guid":{"rendered":"http:\/\/brianjnoggle.com\/blog\/?p=3824"},"modified":"2017-11-27T17:36:57","modified_gmt":"2017-11-27T23:36:57","slug":"just-watching-it-for-the-commercials","status":"publish","type":"post","link":"https:\/\/brianjnoggle.com\/blog\/2007\/06\/12\/just-watching-it-for-the-commercials\/","title":{"rendered":"Just Watching It For The Commercials"},"content":{"rendered":"<p>I&#8217;ve found myself watching YouTube renditions of various and sundry commercials and &#8220;viral&#8221; advertisements lately.  Once a series grabs me, I like to watch a pile of them, which makes them amusing if not effective.  Brand awareness and affinity?  You bet.<\/p>\n<p>First, thanks to a post on <a href=\"http:\/\/www.stlrecruiting.com\/2007\/06\/sexual_harassme.html\" target=\"_new\">StLRecruiting.com<\/a>, I started watching the &#8220;Making Things Right with Pete and Red series&#8221; for Haggar:<\/p>\n<p><center><object width=\"425\" height=\"350\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/HxS2nW5l6oo\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/HxS2nW5l6oo\" type=\"application\/x-shockwave-flash\" wmode=\"transparent\" width=\"425\" height=\"350\"><\/embed><\/object><\/center><\/p>\n<p>These represent an extended version of some television commercials.  You can find the HaggarFilms list on YouTube <a href=\"http:\/\/www.youtube.com\/profile?user=Haggarfilms\" target=\"_new\">here<\/a> and on the Haggar site <a href=\"http:\/\/haggar.com\/gs\/ads.html\" target=\"_new\">here<\/a>.  And, if you search around on YouTube, you can find others and the 30 second cuts that appeared on television.  Makes me want to go out and buy pants.<\/p>\n<p>Secondly, when <a href=\"http:\/\/abcnews.go.com\/US\/wireStory?id=3215032\" target=\"_new\">Carl&#8217;s sued Jack in the Box<\/a> for its Angus commercials, I went right out to review the advertisements in question.  Here&#8217;s one:<\/p>\n<p><center><br \/>\n<object width=\"425\" height=\"350\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/gIKizLGVtvA\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/gIKizLGVtvA\" type=\"application\/x-shockwave-flash\" wmode=\"transparent\" width=\"425\" height=\"350\"><\/embed><\/object><\/center><\/p>\n<p>Using YouTube&#8217;s related suggestions and search mechanism, I found a number of other of the commercials I liked.  I watched some that I&#8217;d seen on television.  Particularly &#8220;The Intern,&#8221; which I watched again during the creation of this post.  Carl&#8217;s probably made a mistake bigger than hiring Norm MacDonald to voice its star.<\/p>\n<p>So then I went to find an old Bud commercial with the beavers because every now and then I think the tagline <i>Naughty little beavers<\/i> and want to use it in professional conversation but I cannot without it sounding, well, worthy of a call to HR.  But I&#8217;ll embed it here because the more it becomes known, the less chance I&#8217;ll have to think of euphemisms for &#8220;fired for sexual harrassment&#8221; to use in job interviews for &#8220;Why did you leave your last job?&#8221;<\/p>\n<p><center><object width=\"425\" height=\"350\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/m98Q1Pt5Q68\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/m98Q1Pt5Q68\" type=\"application\/x-shockwave-flash\" wmode=\"transparent\" width=\"425\" height=\"350\"><\/embed><\/object><\/center><\/p>\n<p>Or the &#8220;Willy!  It&#8217;s go time.&#8221; commercial:<\/p>\n<p><center><object width=\"425\" height=\"350\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/f-_k2zT7mRI\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/f-_k2zT7mRI\" type=\"application\/x-shockwave-flash\" wmode=\"transparent\" width=\"425\" height=\"350\"><\/embed><\/object><\/center><\/p>\n<p>Don&#8217;t get me wrong, I wouldn&#8217;t drink Budweiser if I was drowning (which, ultimately, makes no sense).  However, I like the commercials.<\/p>\n<p>What&#8217;s my point?  Oh, yeah, if you&#8217;re all slavering to get into Web 2.0 advertising&#8211;that is, to save money on actually distributing\/running your adverts, you probably ought to spend money on the production of them and make them amusing and funny enough to warrant further watching.  Sure, it&#8217;s cheap, but so&#8217;s a blog, and if this blog serves any lesson for you it&#8217;s that you can have a steady Web presence, but just because you put it out there doesn&#8217;t mean you&#8217;re doing your clients any favors or garnering any attention.<\/p>\n<p>And here&#8217;s the only YouTube commercial I have ever bookmarked: Folger&#8217;s Happy Morning:<\/p>\n<p><center><object width=\"425\" height=\"350\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/GQI2KlAurOg\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/GQI2KlAurOg\" type=\"application\/x-shockwave-flash\" wmode=\"transparent\" width=\"425\" height=\"350\"><\/embed><\/object><\/center><\/p>\n<p>The last coffee I bought was Folger&#8217;s, partly because I was trimming expenditures from the $20 a pound stuff but partly, perhaps, because I enjoyed an amusing video that I could watch over and over again for the same set of amusement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve found myself watching YouTube renditions of various and sundry commercials and &#8220;viral&#8221; advertisements lately. Once a series grabs me, I like to watch a pile of them, which makes them amusing if not effective. Brand awareness and affinity? You bet. First, thanks to a post on StLRecruiting.com, I started watching the &#8220;Making Things Right [&hellip;]<\/p>\n","protected":false},"author":3334,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-3824","post","type-post","status-publish","format-standard","hentry","category-life"],"_links":{"self":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/3824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/users\/3334"}],"replies":[{"embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/comments?post=3824"}],"version-history":[{"count":1,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/3824\/revisions"}],"predecessor-version":[{"id":18026,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/posts\/3824\/revisions\/18026"}],"wp:attachment":[{"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/media?parent=3824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/categories?post=3824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brianjnoggle.com\/blog\/wp-json\/wp\/v2\/tags?post=3824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}